Joel Leyden of the Israel News Agency interviews Maurice Levy, Chairman and CEO of the Publicis Advertising and PR Group. Levy was a speaker at the 60th Israel birthday Presidential Facing Tomorrow Conference in Jerusalem. Facing Tomorrow was coordinated by Israel President Shimon Peres and attended by Israel Prime Minister Ehud Olmert, US President George W. Bush, dozens of world leaders and respected dignitaries in the Jewish world.
Levy speaks about Israel's PR and discusses solutions for improving Israel's global image.
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